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Corporate Office
Average Joe's Gym, Inc
1510 Sharp Rd
Waterford, WI 53185

Phone:
(877) JOES-GYM

AJGinfo@AverageJoesGym.com

Steven Haukedahl
President/CEO
SHauk@averagejoesgym.com

Josh Stagner
Vice President of Franchise Development
JStagner@averagejoesgym.com

Anne DiNapoli
Director of Marketing
ADiNapoli@averagejoesgym.com

Cindy Steagall
Franchise Development
CSteagall@averagejoesgym.co

Average Joe's Gym Franchise Opportunities
'yes, it's affordable for the average joe'

Our name goes in a different direction - unlike others with their intimidating image; our name and concept instills comfort, making our gym approachable to an apprehensive, older overweight non-exerciser and fitness minded individuals alike. Our gym gives them a quick non-intimidating solution to getting and staying fit.

Demographics and your Market

Your primary target market is the over-30 guy who's sedentary and has fallen out of shape over the years. Men of any age will be attracted who need a safe, quick and effective workout regimen.

The workout is "very adaptable" for the advanced and fit that are looking to sculpt muscles; as well as very appealing to those who do not consider themselves gym enthusiasts, including overweight non-exercisers who really appreciate a non-intimidating workout experience in a private environment.

The 50-plus market is the fastest growing and most affluent consumer group in North America. This market is huge and controls enormous wealth. They own three-quarters of all financial assets and account for half of all discretionary spending power.

Over the next ten years 78 million Baby Boomers will turn 55 years old. They are responsible for over $2 trillion in consumption and there's no let up in sight.

You know how to sell fitness.
These days it shouldn’t be hard, right?  With people seeing the devastating effects of the way we live in America; the way we eat, lack of sleep, time-pressured lives, there is a need for a workable fitness program. Average Joe's Gym believes that with its Expressfit System (30-Minutes, done 3 x per week) men now can find the time. Most people can be able to devote one and a half hours per week to their health.

You’ve seen how the 30-Minute Hydraulic Circuit Workout has caught on with women.
To the skeptics: “The 30-Minute Hydraulic Circuit Workout has been out long enough to Prove to the Public that it’s fast, cost efficient and it works!” That’s right, husbands have seen the results of their wives and the testimonies are strong. Now it's time to target a new audience -- the "regular guy" who doesn't think he has enough time for an effective workout. He's older than the kids at the "muscle centers" -- and he has more income, too.

An Opportunity for the Fitness-Minded.
AJG Franchises are design to deliver results to members and profits to you. Effective marketing tools, top-notch equipment in a uniquely-designed cross-train circuit and all the training and support you will need. Get started with your new business today.

Don't be the one to say - "the location I wanted is taken!".

Receive more information on: Average Joe's Gym Franchise Opportunities.
Take the Second Step:   Proceed to our: Confidential Pre-qualification Application.


Joe's in the Journal
The Milwaukee Journal Sentinel reports on the "New gym aimed at the 'Average Joe'. "
Read the story here.

Fitness for Everyman
There's a new guy in town. Actually, it's a new place for guys in town - Average Joe's Gym - where even a couch potato can workout regularly. It's similar to exercise places for women, but with a manly flair.
Read the story here.

Not So Average
At Average Joe's, even couch potatoes can find ways to get into shape

Six months ago Gilbert Jensen was a self-described couch potato who had gained 20 pounds in his retirement. Today, he is the fit co-owner of a gym designed for guys like himself: Average Joe's.
Read the story here.

More AJG News
Get the latest news from Average Joe's Gym now.

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