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![]() 'yes, it's affordable for the average joe' Our name goes in a different direction - unlike others with their intimidating image; our name and concept instills comfort, making our gym approachable to an apprehensive, older overweight non-exerciser and fitness minded individuals alike. Our gym gives them a quick non-intimidating solution to getting and staying fit. Demographics and your MarketYour primary target market is the over-30 guy who's sedentary and has fallen out of shape over the years. Men of any age will be attracted who need a safe, quick and effective workout regimen.The workout is "very adaptable" for the advanced and fit that are looking to sculpt muscles; as well as very appealing to those who do not consider themselves gym enthusiasts, including overweight non-exercisers who really appreciate a non-intimidating workout experience in a private environment. The 50-plus market is the fastest growing and most affluent consumer group in North America. This market is huge and controls enormous wealth. They own three-quarters of all financial assets and account for half of all discretionary spending power. Over the next ten years 78 million Baby Boomers will turn 55 years old. They are responsible for over $2 trillion in consumption and there's no let up in sight. You know how to sell fitness. You’ve seen how the 30-Minute Hydraulic Circuit Workout has caught on with women. An Opportunity for the Fitness-Minded. Don't be the one to say - "the location I wanted is taken!". Receive more information on: Average Joe's Gym Franchise Opportunities. |
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